XPERIENCE EARTH – Designing the Museum of Global Identity
INTRODUCTION
In response to the growing global call for unity, cultural preservation, and cross-cultural understanding, this design competition invites architects to conceive an experiential museum that serves as a powerful architectural embodiment of the world’s diverse nations, traditions, and identities. The proposed museum will function not only as a center for cultural learning but as a fully immersive, sensory-driven journey across continents — housed within a single, visionary structure that reflects the interconnectedness of humanity.
This museum will celebrate the full breadth of global culture — from the intricate textiles of West Africa to the ancient philosophies of East Asia, the vibrant festivities of South America, the nomadic traditions of Central Asia, the storytelling rituals of Indigenous communities, and the architectural marvels of Europe and the Middle East. Each space within the museum is to be designed not as a static exhibit, but as a dynamic, interactive environment that evokes the spirit, atmosphere, and daily life of the culture it represents. Visitors should be able to hear traditional music, touch handcrafted materials, smell regional spices and flora, and even engage in participatory experiences such as dance, craft-making, or ceremonial practices.
The architecture itself must reflect this diversity, while maintaining a harmonious and unified spatial language. Design teams are encouraged to interpret global influences thoughtfully — incorporating regional forms, materials, and spatial concepts into a contemporary, cohesive whole. The museum should stand as a cultural landmark: iconic in its presence, sensitive in its detailing, and compelling in its narrative.
Strategically, the museum will be composed of thematically or geographically organized zones, each offering a multi-sensory experience that encourages exploration, empathy, and engagement. Integrated technology, sustainable systems, and accessible design are expected to enhance the visitor experience while ensuring longevity and relevance for future generations.
This competition challenges architects to rethink the museum typology — to move beyond display cases and passive observation, and instead create a living, breathing space that reflects the depth, beauty, and diversity of the human experience. The final design must resonate not only as a building, but as a statement: that culture is not static, and neither should the spaces that celebrate it be.
OBJECTIVE
The primary objective of this experiential museum is to:
Immerse visitors in the sensory realities of different cultures through interactive installations, environments, performances, and technology-driven storytelling.
Create emotional connections that go beyond visual appreciation, engaging touch, sound, scent, and even taste to evoke authentic cultural moments.
Inspire empathy and global awareness by allowing visitors to “step into” other worlds and ways of life — fostering understanding through experience rather than observation.
Unify diverse architectural elements into a fluid design that honors each culture’s identity while forming one interconnected, symbolic structure.
Set a global benchmark for experiential learning in cultural institutions — a space where education and wonder go hand in hand.
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Organisers:
Archiol Competitions
